Launch plan · for Kristin

Marketplace launch

We go live September 1.

This page is the shared picture of that launch: what we are building, what is already working, and the two things I need from you to hit the date. It updates itself as work lands, so it is always current.

Waiting on you

Two things, and they set the pace

Everything else is on me. These two are the only pieces I cannot build around, and both feed directly into what creators can sell.

By August 19

What Standard and Pro each include

The full list for both tiers, not just the AI features. This decides what the offer builder lets a creator choose, so it has to be built and tested with two weeks left to spare.

By August 22

Real content for one paid offer

One genuine downloadable piece, priced, ready to sell. We prove the whole buying path against something real rather than a test file, and it becomes the first thing live in the marketplace on day one.

What launching means

Three things have to be true on September 1, and they are the whole definition.

Where it stands

Live status of the pieces that make those three things true.

The shape of this release

A tight first release that works completely beats a wide one that mostly works. This is the shape we are building to.

In this release

  • Downloadable offers: documents, PDFs, worksheets, templates
  • Video offers: creators upload and sell video directly
  • Courses: in scope for launch, format still being defined together
  • Services and live sessions creators can sell and schedule
  • Bundles of several offers sold together
  • Buying and instant delivery to the member who paid
  • Earnings tracked per creator at the agreed split
  • Manual payouts to creators, released once each order is fulfilled

Next release, not this one

  • Automatic instant transfers. Payouts stay manual for launch; automatic transfers through Stripe Connect come after
  • Category browsing. Launch is a single clean grid of everything
  • Switching between communities inside the marketplace
  • Physical goods and shipping

How the three weeks run

Each week ends with something you can click on and try yourself.

Aug 12 – 18

Finish the offer builder and clear the path the marketplace runs on.

Aug 19 – 25

Build the full buying path: browse, buy, receive, credit the creator.

Aug 26 – Sep 1

Prove it with a real offer and a real purchase, then go live.